Video courtesy of rifweb: Once upon a time it would have been a far-fetched story to see the Big Bad Wolf co-piloting Little Red’s convertible, or the landlocked Three Bears crossing paths with the sea-faring Captain Ahab. But like all good stories it takes a liberal supply of imagination, a heroic cast of characters and an urgent mission to make the unbelievable, believable. This video takes you behind the scenes of the campaign to show you how the magic was made.
Visit http://www.bookpeopleunite.org to watch the PSA and take the pledge today.